Our history

We have been a pioneering force in the wheel and tyre industry for more than 55 years. STARCO is founded on a passion for tyres, entrepreneurial spirit and a striving to continuously develop.

Today, we are market leaders in some of our fields of expertise and markets. Just like back in the day, we still have a great team bound by a passion to develop, manufacture and deliver clever wheel and tyre solutions, and to understand our customers and the use of their application or vehicle.




STARCO acquires C. G. Enterprises Ltd (British subsidiary).


STARCO acquires Hwa Fong Handels GmbH (German subsidiary).


STARCO establishes itself in Poland and our Eastern Group.


Start up in Russia and opening new factory in Croatia.


Acquires STARCO in Belgium and starts up STARCO Sweden.


Expansion in various countries.


Expansion in Russia – and new subsidiary in Ukraine.


Acquires subsidiary in France.


New factory in Sri Lanka.


Central warehouse in Winsen relocated from Lüneburg Germany and start up in South Africa.


New management team in place. Peer Ejlersgaard was part of the board until his sudden death in 2016.


Primary aftermarket activity sold off to Bohnenkamp. STARCO exits South Africa too, and later STARCO phases out most replacement market activity in remaining countries. Focus in on OE customers and national distributors.


31st of March 2017 STARCO phases out all traditional replacement activity except in the UK, sales of solid tyres for fork lift trucks in Poland, aftersales services of trailer and caravan assemblies in Benelux, and sales of dual wheel solutions and made-to-measure across Europe.


STARCO joins the Kenda group. Besides a good cultural, organisational and strategic fit, both companies see significant long-term opportunities. The aim is to benefit from these synergies and unleash the joint potential, growing both companies in North America and Europe.

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Learn more about STARCO today


Meet us at the UK’s biggest caravan show 20-25th February 2018

With 20 years’ of experience in supplying the caravan market, it is time for the industry’s best kept secret to join its first camping and caravanning fair. STARCO is there to display its premium and standard wheel and tyre solutions for caravans and ‘talk wheels’ with both the caravan manufacturers and end-users. They want to learn from both ends of the market what features of a wheel and tyre are important to the consumer.