Our history

We have been a pioneering force in the wheel and tyre industry for more than 55 years. STARCO is founded on a passion for tyres, entrepreneurial spirit and a striving to continuously develop. Today, we are market leaders in some of our fields of expertise and markets. Just like back in the day, we still have a great team bound by a passion to develop, manufacture and deliver clever wheel and tyre solutions, and to understand our customers and the use of their application or vehicle.

1961 

Founded

1962

STARCO acquires C. G. Enterprises Ltd (British subsidiary)

1995

STARCO acquires Hwa Fong Handels GmbH (German subsidiary)

2001

STARCO establishes itself in Poland and our Eastern Group

2002

Start up in Russia and opening new factory in Croatia

2004

Acquires STARCO in Belgium and starts up STARCO Sweden

2005

Expansion in various countries

2006

Expansion in Russia – and new subsidiary in Ukraine

2008

Acquires subsidiary in France

2011

New factory in Sri Lanka

2012

Central warehouse in Winsen relocated from Lüneburg Germany and start up in South Africa

2015

New management team in place. Peer Ejlersgaard was part of the board until his sudden death in 2016.

2016

Primary aftermarket activity sold off to Bohnenkamp. STARCO exits South Africa too, and later STARCO phases out most replacement market activity in remaining countries. Focus in on OE customers and national distributors.

2017

31st of March 2017 STARCO phases out all traditional replacement activity except in the UK, sales of solid tyres for fork lift trucks in Poland, aftersales services of trailer and caravan assemblies in Benelux, and sales of dual wheel solutions and made-to-measure across Europe.

 

Learn more about STARCO today here

22.09.2017

STARCO launches two innovative wheel and tyre solutions at Agritechnica 2017

From 12 to 18 November, STARCO will join 2,900 exhibitors at Europe’s largest agricultural fair in Germany, Agritechnica, for introducing two new clever wheel and tyre solutions to the market: the innovative HT Pro, a low profile 10 inch solution for haytedders, and STARCO HS Flotation, a premium 17 inch tyre solution for agricultural implements. STARCO’s European Agricultural team will welcome visitors right across Michelin’s superior stand, in hall 3, where the group of experts will present both in-house developed and manufactured products and discuss how the wheel and tyre can improve the performance of different applications.
30.08.2017

More than just a sales-supplier-relationship

20 years have gone by since the first STARCO wheel was mounted on an Aebi vehicle. The relationship has gone from a standard sales-supply relationship to a partnership characterised by joint development of products and continuous improvement of an integrated supply chain. Recently an Aebi delegation visited STARCO’s steel wheel factory in Croatia to develop the relation further – this is one of the many events bringing the two parties closer together.
28.06.2017

Competing with China

In recent years, the manufacturing industry in Europe was characterised by a wave of outsourcing and relocation to low-cost countries. Today, the trend is somewhat turning and we are seeing factories returning to Europe. Low labour costs are replaced with automation, high product quality, flexibility and short delivery times. The continued Chinese price pressure impacts STARCO’s competitiveness, yet the British STARCO factory manufactured record-breaking 46,000 tyres in June and orders keep rising. Why?